Effective Date: March 5, 2026

Joe Norton Physical Therapy PLLC (doing business as Norton Physical Therapy and Performance) (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website (www.joenortonpt.com), contact us, or interact with us online, by phone, or by text message.

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Information We Collect

We may collect the following types of information:

1) Information you provide directly

• Name, email address, phone number
• Appointment requests and scheduling details
• Information submitted through website forms
• Messages you send to us (email, form submissions, text messages, and call-related communications)

2) Information collected automatically

• IP address and general location (such as city/state)
• Device and browser type
• Website usage data (pages visited, time on site, referring pages)
• Cookies or similar technologies used for site functionality and basic analytics

3) Health-related information you choose to share
If you voluntarily provide information about symptoms, conditions, or care needs, we may collect it to respond to you and coordinate services.

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How Information Is Used

We use information to:

• Respond to your inquiries
• Schedule, confirm, and manage appointments
• Provide care coordination and administrative support (including billing-related communications)
• Send service-related messages and reminders you request or opt in to receive
• Improve our website and services
• Protect against fraud, security threats, or misuse
• Comply with applicable laws and lawful requests

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Text Messaging & Mobile Data Compliance

If you opt in, we may send text messages for care coordination only, including appointment reminders and administrative and billing messages.

Opt-In

You may opt in by selecting a checkbox on our website form(s) that authorize text messaging.
Consent to receive text messages is not a condition of receiving care or services.

Opt-Out

“Reply STOP to opt out. Reply HELP for help.”

Message Frequency

“Message frequency may vary.”

Required Compliance Statement

“All categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.”

Information Sharing

We do not sell or rent personal information.

We may share information only as needed in these limited situations:

• Service providers: With trusted vendors who help us operate our website, communications, scheduling, or business functions, and only under appropriate confidentiality and security obligations.
• Legal and compliance: If required by law, regulation, subpoena, court order, or other lawful request.
• Safety and security: To protect the rights, safety, and security of our patients, our practice, and the public, including investigating potential fraud or security issues.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

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Your Rights

You may request to:

• Access or update certain information we maintain about you
• Correct inaccurate information
• Request deletion of certain information, subject to legal, clinical, or operational recordkeeping requirements

To make a request, contact us using the information in the “Contact Information” section.

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Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information we collect. However, no online system can be guaranteed 100% secure, and we cannot guarantee absolute security.

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Terms & Conditions of Use

These Terms & Conditions (“Terms”) govern your use of our website and related online services. By accessing or using the website, you agree to these Terms.

If you do not agree, please do not use the website.

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Use Restrictions

You agree not to:

• Use the website for unlawful purposes
• Attempt to gain unauthorized access to systems or data
• Interfere with website operation or security
• Introduce malware, harmful code, or disruptive activity
• Use automated tools to scrape or harvest data without permission
• Misrepresent your identity or provide false information

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Intellectual Property

All content on this website (including text, graphics, logos, and design elements) is owned by or licensed to Norton Physical Therapy and Performance and is protected by applicable intellectual property laws. You may view, download, and print content for your personal, non-commercial use only. Any other use requires prior written permission.

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Third-Party Links

Our website may link to third-party websites or tools (including scheduling links). We are not responsible for the privacy practices, content, or security of third-party sites. Use of third-party sites is subject to their terms and policies.

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Termination

We may suspend or terminate access to the website at any time, with or without notice, if we believe these Terms have been violated or if necessary to protect the website, our operations, or others.

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Governing Law

These Terms and this Privacy Policy are governed by the laws of the District of Columbia, without regard to conflict of law principles.

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Changes to Terms

We may update this Privacy Policy and these Terms from time to time. Updates will be posted on this page with a revised Effective Date. Continued use of the website after changes are posted means you accept the updated policy and terms.

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Contact Information

If you have questions about this Privacy Policy or these Terms, or want to make a privacy request, contact:

Norton Physical Therapy and Performance
Joe Norton Physical Therapy PLLC (DBA Norton Physical Therapy and Performance)
3222 N St NW, Suite 400
Washington, DC 20007
Phone: (202) 455-4002
Email: joe@nortonpt.com